Any sales manager will acknowledge the importance of data and insights if they want their reps to exceed their goals and boost productivity to new heights.
Making a sales dashboard is one of the finest ways to compile these insights in one location. In a single, visually appealing center, a sales dashboard compiles critical analytics and KPIs from several sources (including your CRM).
In a bird’s eye view, these sales dashboards often include six to ten critical bits of information:
The vital data you should monitor as a sales manager includes:
When your team members or individuals achieve success, it’s crucial that you as the sales leader rejoice and give them appreciation. You can highlight sales indicators using the data from your sales dashboard when:
High-performing sales teams are motivated to surpass these benchmarks when they realize how far ahead of schedule they are with their objectives.
Use your sales dashboards to compare overall team performance to individual performance to add a little additional friendly rivalry.
This sales leaderboard can be shown on TV for all employees to see when working in an office setting. You can utilize this information creatively to create sales competitions like:
These are just a few strategies for inspiring competition and interaction between representatives. Consider the psychological motivations that drive people for more inspiration.
Dashboards make it easy to demonstrate what is functioning well within the sales organization, but it’s also critical to demonstrate what isn’t.
You may immediately identify problems in your pipeline with these sales analytics and find the appropriate fixes. Among the most prevalent problems are:
Start a project to speed up lead response time, for instance, if a slow response time to leads is the problem. The new metric to hit might be a response time of five minutes if the previous response time averaged 20 minutes.
Numbers are more important to sales managers than gut instinct. Because of this, a sales manager’s closest friend when it comes to defining new goals based on prior data is a sales dashboard.
With the help of historical data, you may determine whether there will be swings during particular times and plan ahead to account for them. The effectiveness and modifications of particular levers can also be used to forecast the possibility of a rise in MRR.
Contrary to popular assumption, it is incredibly advantageous to provide your salespeople access to the “management” data on your sales leaderboard. The top-performing sales representatives are constantly looking for methods to get better and aren’t afraid to try new things. You give them a full picture by providing them with these high-level figures. You can depend on them to use these indicators to improve how well they perform their duties and achieve their objectives.
It will keep everyone up to date on what is working and what isn’t working with a personalized sales dashboard created exclusively around your organization’s goals. It will display a high-level picture of your organization’s most crucial data.
You can use this data consistently to proactively correct leaky funnels, boost conversions, and increase rep performance.